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When to build a model

A model is worth it when

  • The stakes are high
  • The future is genuinely uncertain
  • There are several real options
  • The choice is hard to reverse
  • People disagree about the numbers

A model is not worth it when

  • The choice is cheap or easy to undo
  • There is already a clear answer
  • You have no information to base estimates on
  • The decision is already made and the model would only justify it
The middle ground: when you are not sure, start with a rough model of a few boxes. If the answer is clear, stop. If it is close or the stakes are high, add detail where the tornado says it matters.

A good model versus a bad one

Habits that help

  1. Frame the decision in one sentence.
  2. Always keep the current approach as the baseline.
  3. Set the win rule before you run.
  4. Write the low end of ranges first.
  5. Research only the estimates that matter.
  6. Re-run after every meaningful change.